Research on the Switching Intention of Service Brand in Mobile Phone Industries

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 94 === There are almost ninety eight percentage of people to have owned the service of Mobile phone during the population of twenty two million and seventy seven thousand in Taiwan area. Upon the participation into that saturated mobile phone market of VIBO Telecom,...

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Bibliographic Details
Main Authors: Yu-Chu Lin, 林有助
Other Authors: Lien-Sheng Chen
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/07871106618244584772