Proposing A 3-D Smiling Curve Paradigm to ResolveBranding Dilemma: The Case of Machinery Firms
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 94 === 『To B(rand), or Not To B(rand)』,this study propose a 「3-D smiling curve paradigm 」to help Taiwanese machinery firms absolve from the dilemmatic situation between OEM and OBM by providing a wider and extendible thinking frame to formulate the most appropriate...
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| Format: | Others |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89010470268855886952 |