A Study of Fit of Marketing Organization Characteristics with Competitive Strategy on Marketing Performance — Comparison of Six Models of Fit

碩士 === 國立中興大學 === 行銷學系 === 94 ===

Bibliographic Details
Main Authors: Shu-Fen Tai, 戴淑芬
Other Authors: 周世玉
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/7nyy98