A study on the knowledge sharing behavior on blogs and forums
碩士 === 國立中興大學 === 科技管理研究所 === 94 === Electronic word-of–mouth (eWOM) plays a major role for customers’ buy decision. Through blogs and forums, company may be able to use eWOM to maintain a better customer relationship by enhancing customers’ knowledge sharing. Thus, this study attempts to enhance ou...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45221665187310585412 |