The Determinants of Online Information Trust

博士 === 國立政治大學 === 國際貿易研究所 === 94 === In this research, we try to explore the determinants of online information trust and the relationships between information trust and product attitude. In Study 1, we explored the online information trust by a qualitative research method, Netnography, to understan...

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Bibliographic Details
Main Authors: Pan, Lee-Yun, 潘立芸
Other Authors: Chiou, Jyh-Shen
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/45215332956551081457