品牌社群經營、品牌社群關係與品牌忠誠度之關係
碩士 === 國立政治大學 === 企業管理研究所 === 94 === Brand has become an important issue to marketing and organization management nowadays, for it is not only a logo or a name but a strategy that distinguishes an organization and its products from numerous competitors. A brand must continuously expand its customers...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30405643353511026199 |