Research on Mobile Marketing from the Perspective of Innovation Diffusion: Multiple cases of Taiwan Advertising Agencies
碩士 === 國立政治大學 === 企業管理研究所 === 94 === Mobile marketing would be the future of marketing. (Rick, 2005). Consumers can receive messages of marketing campaigns from advertisers anywhere and anytime, and make interactions instantly. Studies also show the effectiveness of this new marketing mix tool. The...
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| Format: | Others |
| Language: | en_US |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97385660419843099832 |