A Study of Service Quality at General Merchandise Stores in the Pintung, Taiwan Area

碩士 === 美和技術學院 === 經營管理研究所 === 94 === In recent years, domestic price levels have risen, causing changes in patterns in public consumption. Many domestic and foreign companies are joining Taiwan’s market. In order to expand market share, merchandisers not only must adopt a low price policy but also...

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Bibliographic Details
Main Authors: Wen-ping Chen, 陳文萍
Other Authors: None
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/31452481339918196374