The Effects of Brand Awareness and Product Style to Consumer Purchase Decision－A Case Study of Digital Camera
碩士 === 銘傳大學 === 設計管理研究所碩士在職專班 === 94 === With the competitive pressures arising from globalization in the 21st century, consumer product companies continue to develop and introduce high specification products at a reduced price. However, consumer behaviors are continuously changed and are not satisf...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rja2q3 |