The Effects of Advertising Exposures on POP Advertisement
碩士 === 銘傳大學 === 設計管理研究所碩士班 === 94 === Marketing activity is one of the main methods of advertisement strategy. Sales promotion is a part of marketing activity, and POP advertisement is an element of sales promotion. Anything that was used in commercial market or supplied messages about products, and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f3t85q |