A Study on Branding of Culture and Creative Industries

碩士 === 銘傳大學 === 設計管理研究所碩士班 === 94 === Under the trend of globalization and the competition of industries in the 21st century, the economy and the social culture structure also changing rapidly. In such an international economic trend, Taiwan government proposed “The Challenge of 2008: Major Nationa...

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Bibliographic Details
Main Authors: HUNG-YANG CHEN, 陳弘揚
Other Authors: Kai ning Kao
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/j3c8a7