A Study of Relationships between Restaurant Consumer Purchase Involvement and Purchase Decision
碩士 === 銘傳大學 === 觀光研究所碩士班 === 94 === The purpose of this study was to examine the difference between consumers with different involvement levels on the demographics and purchase decision process, and to examine the difference among consumers with different types of restaurant on the demographics and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57e329 |