The Research of Life Styles, Tourism Images, and Bahavior Intentions-the Applications of Push and Pull Model.

碩士 === 銘傳大學 === 管理研究所 === 94 === In an increasingly supplied marketplace, the success of marketing destinations should be guided by an analysis of tourists’ motivations, satisfaction, and behavior intentions. A review of tourism literature reveals an abundance of studies on motivation and satisfacti...

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Bibliographic Details
Main Authors: Chi-Yu Hung, 洪志佑
Other Authors: Jehn-Yih Wong
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/nzed4r