Store choice and Spending across Grocery Formats-The Case of Consumers in Taipei Metropolis

碩士 === 銘傳大學 === 管理研究所 === 94 === In recently ten years, the consumers’ shopping behaviors have changed a lot in Taiwan and it made grocery stores that include other grocery formats change constantly. Those grocery formats had their own target market in original operate. In order to expand the marke...

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Bibliographic Details
Main Authors: Wei-Yau Jeng, 鄭惟耀
Other Authors: Yi-Fei
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/5r97q9