A Study of Bidder’s Conformity on Internet Auction

碩士 === 銘傳大學 === 資訊管理學系碩士班 === 94 === Recent research has shown that bidders on Internet auction are suspectible to conformity. Bidders would gravitate toward listings with existing bids and inconsiderate the listings without any bids. Bidders may be influenced by others bidders in order to reduce pe...

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Bibliographic Details
Main Authors: Tseng-Hsiang Wen, 曾湘文
Other Authors: Chun-Hung Huang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/83bdx4