| Summary: | 碩士 === 銘傳大學 === 資訊管理學系碩士班 === 94 === According to the statistics data from Council for Economic Planning and Development, Executive Yuan, trade deficit on Taiwan’s culture comes worse and main source comes from film, so we presume Korea’s soap opera made the main reason to sell well (Council for Economic Planning and Development, 2006). Look back on 20th century Asia’s finance storm, and South Korea suffered on this. Whatever, after the finance panic, South Korea unroll the strong revive force, such as the economic growth rate among the top of East Asian Tigers, also this makes other countries were curious on South Korea’s successful achievement. Except the file and opera, recent years, Lots of cultural creativity commodity and digital content product from South Korea, also deep affected some country’s people. The lament sounds from recession on world’s economy, culture and content industry not only made the expand on South Korea’s economic output value rapidly, but also the main reason to made South Korea rise abruptly from Asia finance storm. From a produce country and sub-contractor country, shift to the main global economic character that have their own brand names and export originality, thereby, it appear the powerful country to support small country by cultural creativity and digital content industries. Except for the excellent represent on economy but also become the cultural export country, successful reverse lots of people’s national stereotypes on South Korea, even have some respect and recognize on South Korea’s culture.
This report hopes synchronic to confer cultural creativity and digital content products affect customer when they are consume and after use, and will have recognition emotion on the country’s culture. Further to have raise effect on the country’s whole impression. Due to our government is active to push cultural creativity industries and digital content and relative products, and expecting successful to explore Taiwan’s characteristics to the world, not only create the economic output value and also push forward to other industries. Therefore, this report hopes to confer South Korea’s cultural creativity and digital content products in Taiwan’s customer on their reaction, to understand other influence effect.
The report were use drama and on line game to on behalf of cultural creativity and digital content products, based on Regression Analysis, you will funded out the consumer watches South Koran’s opera and accumulates the product knowledge which can approval the South Korea''s cultural, and the explanation ability also will much more higher than South Korean on-line game. The demonstration on watches opera will early has the sympathy to the foreign culture than play on line game. In addition, this research also discovered our country center tendency truly can create the consumer cultural creativity and digital content products knowledge has the disturbance to the cultural approval process in the effect. Finally, after Level regression analysis，Discussion the intermediary effect from culture approval regarding country of origin image. Knew the cultural creativity and digital content industries knowledge cause the forecast strength on country of origin image, after including the cultural approval, it’s obvious effect by the dilution on country of origin image and makes the explanation variation quantity rise. This reveal on the consumer has positive effect from country of origin image according to the product knowledge, and will raise the consumer explanation ability due to their country positive cultural sympathy.
Because there aren''t too much systematically discusses this research subject, This research should be the theory discussion on the first step, in practice and policy, may have enlightenment with industry and the government by relative industrial policy rules and the development, and put the local cultural characteristic, the local customs and citizenry in the products, and set up the symbol consume, Except the created product itself on the global economical output value, and can establish the influence by export Taiwan culture to the world. Besides, based on identification to the country. Products will have positive evaluation, and raise on country of origin image, and causes the continuous consume activies. Also will make lots of extra effect on the pride of Taiwan’s electronic information and communication products, furthermore use the method on product placement, will easily to raise the visibility on products.
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