The Effects of Cultural Identity and Country-of-Origin Image Created by the Product Knowledge of Cultural Creative and Digital Content Products

碩士 === 銘傳大學 === 資訊管理學系碩士班 === 94 === According to the statistics data from Council for Economic Planning and Development, Executive Yuan, trade deficit on Taiwan’s culture comes worse and main source comes from film, so we presume Korea’s soap opera made the main reason to sell well (Council for Eco...

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Bibliographic Details
Main Authors: Ming-Feng Liu, 劉明峰
Other Authors: Chun-Hung Huang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/fd6puc