Applying Fuzzy Multi-Criteria Method toSelect Pricing Strategy of Taiwan Online Game Industry

碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 94 === The main purpose of this paper is to provide the tactics and the pricing strategy evaluation method for the Online game industry under fuzzy environment. With the literature review we find the pricing criteria for information goods. This paper based on the point...

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Bibliographic Details
Main Authors: Chieh-Ting Tsai, 蔡杰廷
Other Authors: Chen-Yaw Chu
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/8y4sqa