Applying Fuzzy Multi-Criteria Decision Method to the Pricing Strategy Selection for Digital Learning Industry in Taiwan

碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 94 === The main purpose of this paper is to provide a pricing strategy evaluation method for the digital learning industry under fuzzy environment. With the literature review we find the pricing criteria for Economics, Marketing and Operations Research and then we find...

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Bibliographic Details
Main Authors: Yen-Hui Han, 韓衍輝
Other Authors: Yaw-Chu Chen
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/rvgq37