A Conceptual Model of Advertising Service Quality and Its Applicationsfor the Newspaper Industry in Taiwan
碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 94 === The first-ever negative economy growth in Taiwan since 2001 has shrunk the advertising industry enormously, especially for the conventional top three newspaper organizations---United Daily News, China Times, and Liberty Times for their recession volume of adv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66et42 |