The Research on the Relationship among Product Attribute of the Automobile Industry, Brand Image, and Brand Loyalty - take TOYOTA Taiwan as an example.
碩士 === 銘傳大學 === 管理研究所碩士在職專班 === 94 === In recent years, owing to the ever-changing living style of the consumers, a remarkable transition in the daily life demands of consumers has emerged. As for automobile, consumers regarded it as merely transportation vehicles the past, but the demand for autom...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6s36ns |