A Study on Developing Indices of Marketing Strategy andBusiness Strategy for Cultural Creative Industries.

碩士 === 立德管理學院 === 國際企業管理研究所 === 94 === Promoting cultural creative industries has been an important phenomenon to many countries for years. Although Taiwan realized the cultural creative industries are the key to advance the national economies, but cannot do it well.The research discuss the problem...

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Bibliographic Details
Main Authors: Jung-Wan Lin, 林容婉
Other Authors: Wen-Ren Han
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/01370283941568508341