| Summary: | 碩士 === 立德管理學院 === 國際企業管理研究所 === 94 === This study develops an exploratory conceptual framework and examines the effect of three antecedents of organizational variables that are basic building blocks of new product knowledge creation–customer orientation, creation of cross-functional new product development teams and integration mode of conflict resolution — affect customer knowledge development and NPD performance, and how information integration moderates the impact of these antecedent variables on customer knowledge development. The hypotheses were tested by using data collected from 184 NPD participants in high-tech industries in Taiwan. The empirical results indicate that t customer orientation, creation of cross-functional new product development teams are positively associated with customer knowledge development. As to the moderating effect of information integration, the negative relationship between integration mode of conflict resolution and customer knowledge development is weakened by information integration of NPD members. Finally, we found that customer knowledge development mediates the influences of antecedent organizational variables on NPD performance. The author explore the theoretical and managerial implications that arise form their results and provide future research directions.
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