Customer Knowledge Development: Antecedents, the Moderating of Information Integration, and Impact on New Product Performance
碩士 === 立德管理學院 === 國際企業管理研究所 === 94 === This study develops an exploratory conceptual framework and examines the effect of three antecedents of organizational variables that are basic building blocks of new product knowledge creation–customer orientation, creation of cross-functional new product deve...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95370993698884342674 |