A Study on the Relationships among Service Quality, Relationship Marketing,Satisfaction and Loyalty: An Example of Consumers of Mobile Phone in the Southern Taiwan
碩士 === 立德管理學院 === 科技管理研究所 === 94 === The purpose of this study is to discuss factors which affect the customer satisfaction and loyalty. Using the questionnaire to investigate customers in the southern Taiwan, the following analyses are conducted: 1. descriptive statistics analysis; 2. factor analys...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35546346946667095310 |