A study on the Effect of Price-Matching Guarantee, External Reference Price and Need for Cognition on Consumer Perceived Value and Purchase Intention
碩士 === 龍華科技大學 === 商學與管理研究所碩士班 === 94 === In recent years, many retailers utilize price-matching-guarantee (PMG) strategy in the advertisement to increase sales and awareness. The study aims at understanding the impact of PMG on customer perceived value and purchase intentions. Need for recognition...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/45998002383007845725 |