Relationship of Service Quality and Customer Loyalty — A Case on Eastern TV Shopping
碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 94 === In the TV shopping market, Eastern shopping entered the market first by Live broadcasting and had most members. Due to the change of consumers purchasing style and this channel’s turnover is on the rise, it attracted Fubon Group and Chinatrust Group to join i...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96131889517412376446 |