Key Factors on Baseball Fans Choosing Teams to Support and the Correlation among Experiential Satisfaction, Participation behavior, and Loyalty– A Case Study on the Chinese Professional Baseball League
碩士 === 崑山科技大學 === 企業管理研究所 === 94 === In 1987, the Professional Baseball Promoting Committee was established under the effort of Hung, Ten-Sheng, known as “The father of professional baseball”. Professional baseball games officially started in 1990. The games have been extremely popular and out of fa...
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| Format: | Others |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85993528709995738956 |