A Research of International Tourist Hotels on the model of Marketing Public Relations: Take H International Tourist Hotel in Kaohsiung as an example
碩士 === 義守大學 === 管理研究所碩士班 === 94 === For businesses, marketing and public relations are like two sides of a coin or two wheels of a cart that complement each other. In recent years, businesses have begun to incorporate public relations operations into marketing in response to the highly competitive m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6pmx45 |