The Research of Service Quality and Store Image of Retailing on Consumer Purchasing Decision-Example of Takeout Ready to Eat Meal in Chinese New Year Feast
碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 94 === In recently, the sale of the takeout Chinese lunar year feast grows gradually up.There are three kinds of channels about the sale of the takeout Chinese lunar year feast at present. This study wanted to know whether the service quality and store image of the diff...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/86166187785518616229 |