Trade Show Strategy of Taiwan Enterprises: A Case Study of Textile Industry
碩士 === 輔仁大學 === 織品服裝學系 === 94 === Due to intensive competition in the global market and limited budget, it is important to take effective marketing strategies in trade show. This study explored the relationship between trade show and marketing strategy, as well as successful marketing strategies fo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36268330210888552562 |