The Effects of Incongruent Brand Name on Consumers’ Purchase.
碩士 === 輔仁大學 === 織品服裝學系 === 94 === Under fierce competition on the global market the vigorously growing trend of ‘Metrosexual’ is changing the industry, which was before only focusing on female fashion, into an fashion industry that, pursuing bigger sales volumes, has started to focus on male fashion...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26700995848736744517 |