Entry Modes Analysis of International Home Video Firms into Taiwan Market

碩士 === 輔仁大學 === 管理學研究所 === 94 === For years, home video business has accounted for 70% gross of Hollywood Major 5, the top 5 global entertainment leaders, to replace the theatrical position turning into a Cash Cow business. Hollywood movie has been prevailed the market over a hundred year since 20t...

Full description

Bibliographic Details
Main Authors: Hui-ping Chung, 鍾慧平
Other Authors: Tyson Jung
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/21809775533257333997