Research on the Relevance between Negative Word-of-Mouth and Consumer Switching Intention
碩士 === 輔仁大學 === 管理學研究所 === 94 === Title of Thesis: Research on the relevance between negative word-of-mouth and consumer switching intention Name of Institute: Graduate Institute of Management Fu Jen Catholic University Name of Student: Chien-Hung Lin Advisor: Dr. Tai-Sheng Jung Total Page:...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48216246147656503217 |