The influential factors of purchase intention on innovation product－Taking the Notebook as the example
碩士 === 輔仁大學 === 管理學研究所 === 94 === Abstract: This study aims to explore how consumer characteristics, the attributes of new products, and environment variables influence consumers’ willingness to purchase information products. It is hoped that this study will be beneficial for related businesses...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15829722537124189158 |