A Study of a Marketing-Mix Decision Model for Allocating Advertising Budget and Pricing Target Product－An Example of Green Tea Product from Taiwan
碩士 === 輔仁大學 === 資訊管理學系 === 94 === Facing fast variety of environment, an enterprise must create more profits and market share for maintaining its competitive advantage and the source of customers. The operations are changed from production-, product-, or sales-oriented type to marketing -oriented ty...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33132721327988508521 |