A study of lifestyle and media usage difference between TV shoppers and TV nonshoppers

碩士 === 佛光人文社會學院 === 傳播學研究所 === 95 === This study examines the connections of lifestyle and media usage between TV shoppers and nonshoppers in order to understand whether it has the difference between these two groups. In this research both in-depth interview method and inquisition method are adopted...

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Bibliographic Details
Main Authors: Ke, Hsin-Ying, 柯欣穎
Other Authors: Tao, Sheng-Ping
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/07865896062014339229