The Study on Marketing Strategy of Franchise Business－A Case Study of X Coffee Chain Store
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 94 === The purpose of this study is to investigate the marketing strategy of franchise business in two ways: 1) The different location the same marketing strategy? Or the different location, the different marketing strategy? 2) Investigate the marketing mix of case sto...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56119255695700532732 |