The effects of central and peripheral processing of advertising on consumers’ attitude toward the brand
碩士 === 逢甲大學 === 國際貿易所 === 94 === Different advertising appeals influence on different consumers'' brand attitude. Different advertising appeals want to meet target consumers’ demands. Advertisements often use emotional appeals and rational appeals to affect consumers’ behavior. Advertising...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/56447818731755854952 |