A Study of Consumer Purchasing Intention Affecting by Corporate Image and Brand Equity—A Case of Life Insurance Company X
碩士 === 逢甲大學 === 保險所 === 94 === This study attempts to provide a close examination of the application of corporate image and brand equity in life insurance industry in Taiwan. It mainly focuses on the issue that whether the related activities for improvement of corporate image would influence the ev...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89597479752979179142 |