The Impact of Flow Factors on Forming Consumer Loyalty on Website: A Study of “www.wretch.cc”
碩士 === 逢甲大學 === 企業管理所 === 94 === People do something to seek happiness and success, even to forget sleep and food. They are selfless. A psychologist, Csikszentmihalyi, calls this situation “Flow.” Using the concept of Flow in Internet, when customers surfing in Flow, will their behavior change? Even...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66114059960270767978 |