Exploration of Relationship Qualities of Consumer-Brand-Consumer Triad in Brand Communities：Evidence from A Subaru Impreza’s Brand Community
碩士 === 大葉大學 === 人力資源暨公共關係學系碩士在職專班 === 94 === Brand community, first defined and conceptualized by Albert Muñiz ,Jr & Thomas O’Guinn in 2001, presents an unique set of relationship fabric – the consumer-brand-consumer triad, different from traditional “brand-consumer dyad” which has been traditio...
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| Format: | Others |
| Language: | zh-TW |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92325785474056508855 |