A Study of the Tourism Motivations、Customer Perceuved Value on Customer Satisfaction of Travelers to Taiwan

碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 94 === This study discuss tourism motivations and customer perceived value for the peoplecoming from China that affect customer satisfaction. The data was composed of the people coming from China,by means of survey questionnaire. Of 500 samples, 350 among 397 sampl...

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Bibliographic Details
Main Authors:	Chen Chin Chiang, 陳志強
Other Authors:	何文榮
Format:	Others
Language:	zh-TW
Published:	2006
Online Access:	http://ndltd.ncl.edu.tw/handle/26342104682628257627

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spelling	ndltd-TW-094DYU013210702015-12-18T04:03:45Z http://ndltd.ncl.edu.tw/handle/26342104682628257627 A Study of the Tourism Motivations、Customer Perceuved Value on Customer Satisfaction of Travelers to Taiwan 大陸來台觀光客旅遊動機、顧客認知價值對顧客滿意度影響之研究 Chen Chin Chiang 陳志強碩士大葉大學國際企業管理學系碩士在職專班 94 This study discuss tourism motivations and customer perceived value for the peoplecoming from China that affect customer satisfaction. The data was composed of the people coming from China,by means of survey questionnaire. Of 500 samples, 350 among 397 samples responded the questions. This study analyzed and verified by Descriptive Statistics , Reliability Analysis andmultiple regression. Research data shows that tourism motivations will affect customer satisfaction andcustomer perceived value also affect customer satisfaction. 何文榮 2006 學位論文 ; thesis 87 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 94 === This study discuss tourism motivations and customer perceived value for the peoplecoming from China that affect customer satisfaction. The data was composed of the people coming from China,by means of survey questionnaire. Of 500 samples, 350 among 397 samples responded the questions. This study analyzed and verified by Descriptive Statistics , Reliability Analysis andmultiple regression. Research data shows that tourism motivations will affect customer satisfaction andcustomer perceived value also affect customer satisfaction.
author2	何文榮
author_facet	何文榮 Chen Chin Chiang 陳志強
author	Chen Chin Chiang 陳志強
spellingShingle	Chen Chin Chiang 陳志強 A Study of the Tourism Motivations、Customer Perceuved Value on Customer Satisfaction of Travelers to Taiwan
author_sort	Chen Chin Chiang
title	A Study of the Tourism Motivations、Customer Perceuved Value on Customer Satisfaction of Travelers to Taiwan
title_short	A Study of the Tourism Motivations、Customer Perceuved Value on Customer Satisfaction of Travelers to Taiwan
title_full	A Study of the Tourism Motivations、Customer Perceuved Value on Customer Satisfaction of Travelers to Taiwan
title_fullStr	A Study of the Tourism Motivations、Customer Perceuved Value on Customer Satisfaction of Travelers to Taiwan
title_full_unstemmed	A Study of the Tourism Motivations、Customer Perceuved Value on Customer Satisfaction of Travelers to Taiwan
title_sort	study of the tourism motivations、customer perceuved value on customer satisfaction of travelers to taiwan
publishDate	2006
url	http://ndltd.ncl.edu.tw/handle/26342104682628257627
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A Study of the Tourism Motivations、Customer Perceuved Value on Customer Satisfaction of Travelers to Taiwan

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