A Study of the Tourism Motivations、Customer Perceuved Value on Customer Satisfaction of Travelers to Taiwan

碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 94 === This study discuss tourism motivations and customer perceived value for the peoplecoming from China that affect customer satisfaction. The data was composed of the people coming from China,by means of survey questionnaire. Of 500 samples, 350 among 397 sampl...

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Bibliographic Details
Main Authors: Chen Chin Chiang, 陳志強
Other Authors: 何文榮
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/26342104682628257627