The Study of the Brand Image and Service Quality of International Credit Card Issuer Bank on the Influence of Customer Satisfaction ─Take domestic bank credit cards business as an example
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 94 === This research inquires into the service quality and the brand image that the international credit card delivers the card bank whether just to influence the customer satisfaction and service quality whether influences the brand image of problem, with the dome...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52222429464746013424 |