The Impact of Service Quality, Enterprise Image and Switching Barriers on Loyalty in Fitness Clubs between Taiwan and Mainland China -- a Case Study of Alexander Club
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 94 === As the concept of healthy lifestyle is well-known and urban residents get less space for activities, the fitness clubs begin to stand in great numbers. However, due to the gradual fullness of the market by the competitors, the owners of fitness club are faci...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75080523138621142357 |