The Moderating Effect of Image of Genuine Goods' Country of Origin ﹑Brand Image on the Relationship between the Consumers' Ethical Belief and Purchase Intentions
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 94 === The counterfeit market has been ever booming, not only it will impact corporate profitability, but also indirectly damages a country's image. Counterfeits prevail mainly comes from the unethical behavior of all consumers which are inevitable. Therefore,...
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| Format: | Others |
| Language: | zh-TW |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48419466600045354826 |