The Relational Study of Trust and Customer Loyalty－An Example of Cosmeceutical Industy in Taiwan
碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 94 === The Trust Theory which is widely discussed in the general marketing theory hasn’t been adopted in the cosmeceutical industry. Therefore, in this study, we want to probe into customer loyalty for cosmeceutical industry based on the Trust Theory. The maintenanc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77021831583975189042 |