Research on the Promotion Function of the Business Gift
碩士 === 大葉大學 === 人力資源暨公共關係學系 === 94 === Giving a special gift with purchase has become one of the marketing tools relied heavily by stores in recent years. Besides, it is also one of the most favorite and familiar activities to consumers. The study thus investigates and analyzes from two contexts – u...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69455490840295358668 |