A Study on Relationships between Participating Motivation, Participating Behavior, Customer Satisfaction, and Brand Loyalty on Health and Fitness Club Members in Taichung City
碩士 === 大葉大學 === 運動事業管理學系 === 94 === ABSTRACT The goal of this research is to analyze the motivations of Taichung Health and Fitness Club members’ participation, their participating behavior, the customer satisfaction level and brand loyalty, and to further analyze the relationships between partici...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/37884691847595921178 |